Meger Waterfall

Privacy Policy

Updated 10/03/2024

This Privacy Policy applies to the processing of personal information by MergerWaterfall (“MergerWaterfall,” “we,” “us” or “our”) that is connected via our website available at https://mergerwaterfall.com/(the “Site”).

DISCLOSURE REGARDING CUSTOMER DATA. This Privacy Policy does not apply to the personal information that we process on behalf of our customers pursuant to a written agreement we have entered into with such customers (“Customer Data”). Our customers' respective privacy ¬policies govern their collection and use of Customer Data. Our processing of Customer Data is governed by the contracts that we have in place with our customers, not this Privacy Policy. Any questions or requests relating to Customer Data should be directed to our customer.

1. UPDATES TO THIS PRIVACY POLICY.

We may update this Privacy Policy from time to time in our sole discretion. If we do, we will let you know by posting the updated Privacy Policy on our website, and/or we may also send other communications.

2. PERSONAL INFORMATION WE COLLECT.

We collect personal information that you provide to us, personal information we collect automatically when you use the Site, and personal information from third-party sources, as described below.

A. Personal Information You Provide to Us Directly.

We may collect personal information that you provide to us.

  • • Account Information. We may collect personal information in connection with the creation or administration of your account, if you have one. This personal information may include, but is not limited to, your name, email address, phone number, and other information you store with your account.
  • • Your Communications with Us. We, and our service providers, may collect the information you communicate to us, such as through email or a web chat tool.
  • • Surveys. We may contact you to participate in surveys. If you decide to participate, we may collect personal information from you in connection with the survey.
  • • Sweepstakes or Contests. We may collect personal information you provide for any sweepstakes or contests that we offer. In some jurisdictions, we are required to publicly share information of sweepstakes and contest winners.
  • • Conferences, Trade Shows, and Other Events. We may collect personal information from individuals when we attend or host conferences, trade shows, and other events.
  • • Business Development and Strategic Partnerships. We may collect personal information from individuals and third parties to assess and pursue potential business opportunities.
  • • Job Applications. If you apply for a job with us, we will collect any personal information you provide in connection with your application, such as your contact information and CV.

B. Personal Information Collected Automatically.

We may collect personal information automatically when you use the Site.

  • • Device Information. We may collect personal information about your device, such as your Internet protocol (IP) address, user settings, cookie identifiers, other unique identifiers, browser or device information, Internet service provider, and location information (including, as applicable, approximate location derived from IP address and precise geo-location information).
  • • Usage Information. We may collect personal information about your use of the Site, such as the pages that you visit, items that you search for, the types of content you interact with, information about the links you click, the frequency and duration of your activities, and other information about how you use the Site.
  • • Cookie Notice (and Other Technologies). We, as well as third parties, may use cookies, pixel tags, and other technologies (“Technologies”) to automatically collect personal information through your use of the Site.

    Cookies. Cookies are small text files stored in device browsers.

    Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in the Site that collects personal information about use of or engagement with the Site. The use of a pixel tag allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.

See “Your privacy choices and rights” below to understand your choices regarding these Technologies.

3. HOW WE USE PERSONAL INFORMATION.

We use personal information for a variety of business purposes, including to provide the Site, for administrative purposes, and to provide you with marketing materials, as described below.

A. Provide the Site.

We use personal information to fulfill our contract with you and provide the Site, such as:

  • • Managing your information;
  • • Providing access to certain areas, functionalities, and features of the Site;
  • • Answering requests for support;
  • • Communicating with you;
  • • Sharing personal information with third parties as needed to provide the Site;
  • • Processing your financial information and other payment methods for products and services purchased;
  • • Processing applications if you apply for a job we post on our Site; and

B. Administrative Purposes.

We use personal information for various administrative purposes, such as:

  • • Pursuing our legitimate interests such as direct marketing, research and development (including marketing research), network and information security, and fraud prevention;
  • • Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and prosecuting those responsible for that activity;
  • • Carrying out analytics;
  • • Measuring interest and engagement with the Site;
  • • Improving, upgrading, or enhancing the Site;
  • • Developing new products and services;
  • • Creating de-identified and/or aggregated information. If we create or receive de-identified information, we will not attempt to reidentify such information, unless permitted by, or required to comply with, applicable laws;
  • • Ensuring internal quality control and safety;
  • • Authenticating and verifying individual identities, including requests to exercise your rights under this Privacy Policy;
  • • Debugging to identify and repair errors with the Site;
  • • Auditing relating to interactions, transactions, and other compliance activities;
  • • Enforcing our agreements and policies; and
  • • Carrying out activities that are required to comply with our legal obligations.

C. Marketing.

We may use personal information to tailor and provide you with marketing and other content. We may provide you with these materials as permitted by applicable law.

Some of our marketing activities may be considered a “sale” or “targeted advertising” under applicable privacy laws.

If you have any questions about our marketing practices, you may contact us at any time using the information found in “Contact Us” below.

D. With Your Consent or Direction.

We may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information, with your consent, or as otherwise directed by you.

E. Automated Decision Making.

We may engage in automated decision making, including profiling. MergerWaterfall's processing of your personal information will not result in a decision based solely on automated processing that has a legal or other similarly significant effect on you unless such a decision is necessary as part of a contract we have with you, we have your consent, or we are permitted by law to engage in such automated decision making.

If you have questions about our automated decision making, you may contact us at any time using the information found in “Contact Us” below.

4. RETENTION AND DELETION OF GOOGLE USER DATA.

Google Workspace API Data Usage. We affirm that any data accessed through Google Workspace APIs is not used to develop, improve, or train generalized artificial intelligence (AI) or machine learning (ML) models. Our use of Google Workspace data is strictly limited to providing the services outlined in this Privacy Policy and complying with applicable legal and contractual obligations.

5. PROTECTION MECHANISMS FOR SENSITIVE DATA.

We are committed to protecting the privacy and security of sensitive personal information. Sensitive personal information refers to the various categories of personal data identified by privacy laws as requiring special treatment, including information about health, racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic and biometric data, or sexual orientation.

To safeguard sensitive data, we implement the following data protection mechanisms:

  • • Encryption.Sensitive information stored on our servers is encrypted using advanced encryption techniques to ensure that data is protected against unauthorized access.
  • • Access Control.Access to sensitive data is strictly restricted to authorized personnel who have a legitimate business need to access the information. We enforce robust access controls and regularly review access permissions.
  • • Data Minimization.We only collect and process sensitive data when it is absolutely necessary for the specific purposes outlined in this Privacy Policy and delete or anonymize this information when it is no longer needed.

6. HOW WE DISCLOSE PERSONAL INFORMATION.

We disclose personal information to third parties for a variety of business purposes, including to provide the Site, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.

A. Disclosures to Provide the Site.

We may disclose any of the personal information we collect to the categories of third parties described below.

  • • Service Providers. We may disclose personal information to third-party service providers that assist us with the provision of the Site. This may include, but is not limited to, service providers that provide us with hosting, customer service, analytics, marketing services, IT support, and related services. In addition, personal information and chat communications may be disclosed to service providers that help provide our chat features.

    Some of the service providers we may use include:

    • • Google Analytics. For more information about how Google uses your personal information, please visit Google Analytics' Privacy Policy. To learn more about how to opt-out of Google Analytics' use of your personal information, please click here.

      • Business Partners. We may share your personal information with business partners to provide you with a product or service you have requested. We may also share your personal information with business partners with whom we jointly offer products or services.

    Once your personal information is shared with our business partner, it will also be subject to our business partner's privacy policy. We are not responsible for the processing of personal information by our business partners.

  • • Affiliates. We may share your personal information with our corporate affiliates.

    • • Advertising Partners. We may share your personal information with third-party advertising partners. These third-party advertising partners may set Technologies and other tracking tools on our Site to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit digital properties within their networks. This practice is commonly referred to as “interest-based advertising”, “personalized advertising”, or “targeted advertising.”

B. Disclosures to Protect Us or Others.

We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our, or others' rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.

C. Disclosure in the Event of Merger, Sale, or Other Asset Transfers.

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, purchase or sale of assets, transition of service to another provider, or other similar corporate transaction, your personal information may be disclosed, sold, or transferred as part of such a transaction.

7. RETENTION AND DELETION OF GOOGLE USER DATA.

We acknowledge the importance of responsible data retention and the deletion of user data, particularly data collected through Google services. Our policy regarding the retention and deletion of Google user data is as follows:

  • • Data Retention.We retain Google user data only for as long as is necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The specific retention period for different types of Google user data depends on the nature of the data and our legal obligations. Once the retention period expires, data is securely deleted or anonymized.
  • • Data Deletion.Users have the right to request the deletion of their data at any time. Upon request, MergerWaterfall will delete the user's Google data from our servers in a timely manner, in accordance with applicable legal requirements. This includes all copies of the data, unless retention of the data is required by law or for legitimate business purposes.
  • • Automated Deletion.We have implemented automated processes to ensure the timely deletion of Google user data that is no longer needed for the provision of our services or has reached the end of its retention period.

To request data deletion or inquire about our data retention policy, please contact us using the information found in “Contact Us” below.

8. YOUR PRIVACY CHOICES AND RIGHTS.

Your Privacy Choices. The privacy choices you may have about your personal information are described below.

  • • Email Communications. If you receive an unwanted email from us, you can use the unsubscribe functionality found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails. We may also send you certain non-promotional communications regarding us and the Site, and you will not be able to opt out of those communications (e.g., communications regarding the Site or updates to this Privacy Policy).
  • • “Do Not Track.” Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.
  • • Cookies. You may stop or restrict the placement of Technologies on your device or remove them by adjusting your preferences as your browser or device permits. However, if you adjust your preferences, the Site may not work properly.

Please note that cookie-based opt-outs are not effective on mobile applications. However, you may opt-out of certain tracking on some mobile applications by following the instructions for Android, iOS, and others.

The online advertising industry also provides mechanisms that may allow you to opt out of receiving targeted ads from organizations that participate in self-regulatory programs. To learn more, visit the Network Advertising Initiative and the Digital Advertising Alliance.

Please note you must separately opt out in each browser and on each device.

Only you, or someone legally authorized to act on your behalf in certain jurisdictions, may make a request to exercise the rights listed above regarding your personal information. If your personal information is subject to a law that allows an authorized agent to act on your behalf in exercising your privacy rights and you wish to designate an authorized agent, please provide written authorization signed by you and your designated agent using the information found in “Contact Us” below and ask us for additional instructions.

To protect your privacy, we will take steps to verify your identity before fulfilling requests submitted under applicable privacy laws. These steps may involve asking you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. Examples of our verification process may include asking you to confirm the email address we have associated with you.

Some laws may allow you to appeal our decision if we decline to process your request. If applicable laws grant you an appeal right, and you would like to appeal our decision with respect to your request, you may do so by informing us of this and providing us with information supporting your appeal.

9. INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION.

All personal information processed by us may be transferred, processed, and stored anywhere in the world, including, but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live.

10. THIRD-PARTY WEBSITES/APPLICATIONS.

The Site may contain links to other websites/applications and other websites/applications may reference or link to our Site. These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third-party websites or applications is at your own risk.

11. CONTACT US.

MergerWaterfall is the controller of the personal information we process under this Privacy Policy.

If you have any questions about our privacy practices or this Privacy Policy, or to exercise your rights as detailed in this Privacy Policy, please contact us at: legal@mergerwaterfall.com